Advertising Awards

The EL Advertising Awards are a traditional component of every EL Congress, designed to acknowledge and promote best practice in lottery and sports betting industry advertising.

The Antwerp 2019 Advertising Awards are announced in 4 categories:

  • Category 1: Best Number Games Advertising, broadcast on TV / cinema / YouTube / social media

  • Category 2: Best Instant Games Advertising, broadcast on TV / cinema / YouTube / social media

  • Category 3: Best Sports Games Advertising, broadcast on TV / cinema / YouTube / social media

  • Category 4: Best Corporate Advertising, broadcast on TV / cinema / YouTube / social media

After being shortlisted, this year’s category winners will have been selected by the participants of the EL Congress 2019 in Antwerp, 26-29 May 2019 and awarded during the closing dinner of the Congress. On top of that, Grand Prix Advertising Award, representing the best advertisement overall and selected by a panel, will also be awarded during the closing dinner.


Keeping with EL tradition, we invite entries for the best advertising films since the previous Congress. All EL Member Lotteries are eligible to enter the Advertising Awards.

Advertisements and promotions released to market between June 2017 and April 2019 are eligible for participation in this year’s Awards Competition.

Print advertisements and promotions are not eligible for submission.

There is no limit on the number of entries an EL Member Lottery can submit in any category or for the awards as a whole.

All entries must be submitted by 1 May 2019 at 23:59 CET! Entries are valid only after payment of the entry fee.


Each advertisement submitted should have a maximum length of 90 seconds. Non-English entries must be submitted as a dubbed English version or have English subtitles. Campaigns divided in parts should be collated in 1 video, max 90 sec., otherwise they will be treated as separate entries. There is no limit on number of entries per category, the fee is per entry per category.

Submission procedure

Please follow the procedure described below to submit your entry:

  • STEP 1 online: Click on the link below and submit your registration form online. At the end of the registration procedure you will receive an email including your Awards registration ID

  • STEP 1 offline: Download the online European Lotteries 2019 Advertising registration form from the website. At the end of the registration procedure you will receive an Awards registration ID which should be included in the file name of your submission. Multiple submissions require multiple registrations and payments.

  • STEP 2: Send your entry files through WeTransfer to . Make sure you include the Award registration ID received upon registration in the file name of your submission. You will receive a written confirmation by e-mail within 24 hours (working days) of receipt of your entries.

Video specifications are:

  • Format: h.264

  • Resolution: 1024x768

  • Bit Rate: 750 Kbps – 4 Mbps; if you are using VBR (variable bit rate), the maximum bit rate is 5000 kpbs

  • Videos may be send in the following formats: .mov .mp4. wmv. / high resolution video or media file in MOV pro res (preferred) or other video file except for DCP.

  • We Transfer system supports file sizes up to 2GB. If you wish to deliver a larger video file, please contact so that the organizers can make necessary arrangements for delivery.

Judging process

The EL 2019 Awards Committee will, as judging panel assess submissions against the defined criteria and select a shortlist in each category. To be admitted on the shortlist, the EL 2019 Awards Committee will judge entries against the following criteria:

  • Impact/effectiveness of the game/product

  • Information content (relevance to target audience)

  • Design/aesthetic appeal

  • Creativity

  • Ability to gain and maintain the customer’s attention (cut-through)

  • Ability to change customer perception.

  • Any other criteria the judging panel deems appropriate.

The shortlist will be established by the beginning of the EL Congress 2019.

The shortlisted submissions will be screened on the official Congress app, website and at the Trade Show during the congress. All delegates present at the Congress can vote once in each category for their favourite advertisement through the official app, throughout the Congress until Tuesday 28th May 2019 at 12:00 CET.

The winner of a category is the advertisement which has obtained the most votes in that category. In case of equal votes, the panel will select the winner between the equal advertisements.

The winners in each category will be announced and presented a trophy during the closing dinner on Tuesday, 28 May 2019.

From the four winning submissions of each category, the panel will select the Grand Prix Advertising Award winner on the basis of the above mentioned criteria and by simple majority.

The decision of the judges will be final and binding and appeals will not be entered into. Please note that submissions will not be returned following judging.


The winning entry in each category as well as the winner of the Grand Prix Advertising Award will be presented with a trophy. The trophies for the individual category winners and the Grand Prix Advertising Award will be presented at the closing dinner of the Congress on 28th May 2019.


Entry fee

An entry fee of EUR 375,00 + 21% VAT per submission will be invoiced upon confirmation of your participation.

Entry fees must be received by close of business on May 1, 2019 at 23:59 CET.

Please note that there is no entry fee for the Grand Prix Advertising Award as winners from the four award categories will automatically be entered into the pool for this award.

Advertising Awards Registration Terms of Payment An invoice will be generated by the host, the National Lottery of Belgium upon receipt of the advertising awards registration form. Payments will be refunded according to the cancellation policy: refund on registration fees payments will be made if written notification of cancellation is received by European Lotteries 2019 as follows:

Cancellation received until before May 2nd 2019 – Full refund less 80 EURO handling fee

Cancellation received on or after May 2nd, 2019 – No refund

Method of payment Payments can be made by bank transfer to the following Account: Beneficiary: National Lottery IBAN BE68 4252 0931 0134 Bank Name: KBC Branch Address: Belliardstraat 25-33 BE 1040 Brussels

Deadline for submissions

Submissions must be send to by Monday, 1 May 2019 at 23:59 CET.

Note: Registration and payment must be completed to allow judging of entries. If a submission has not been paid for, the submission will be discarded.


Please direct any questions you have regarding the awards to the EL 2019 Awards Committee via email at

Please mention reference “EL Advertisng Awards” in the subject line. Your participation in the EL Advertising Awards for 2019 is appreciated. We look forward to seeing your submission/s and wish you the very best of luck with your entry.

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