The EL Advertising Awards are a traditional component of every EL Congress, designed to acknowledge and promote best practice in lottery sector advertising.

This year’s winners have been selected by delegates present at the Advertising Awards session at the EL Congress 2019 in Antwerp, 26-29 May 2019. A Grand Prix Advertising Award, representing the best advertisement overall, will be presented during the closing dinner.

  • Category 1: Best Number Games Advertising

  • Category 2: Best Instant Games Advertising

  • Category 3: Best Sports Games Advertising

  • Category 4: Best Corporate Advertising


All EL Member Lotteries are eligible to enter the Advertising Awards.

Keeping with EL tradition, we invite entries for the best advertising films since the previous Congress. Advertisements and promotions released to market between June 2017 and April 2019 are eligible for participation in this year’s Awards Competition.

Print advertisements and promotions are not eligible for submission.

There is no limit on the number of entries an EL Member Lottery can submit in any one category or for the awards as a whole.

Submission procedure

All submission descriptions should be submitted in English and total no more than 500 words. Please use the EL2019 advertising award on-line form to nominate the category you would like your submission to be entered into.

When entry has been paid and confirmed you are requested to submit for each entry:

  • high-resolution video or media file in MOV pro res (preferred) or other video file except for DCP.

  • submission description(s) in .doc or .pdf file. Please send the files e.g. by Filemail or WeTransfer to and give the video and description file identification as described in sample.

All submissions must be submitted by 1 April 2019.


Each advertisement submitted should have a maximum length of 90 seconds. Non-English entries must be submitted as a dubbed English version or have English subtitles.

Campaigns divided in parts should be collated in 1 video, max 90 sec., otherwise they will be treated as separate entries.

There is no limit on number of entries per category, the fee is per entry.

Judging process

The judging panel will assess submissions against the defined criteria and select a shortlist of three submissions in each category.

The shortlisted submissions will be screened at the Interactive Advertising Awards area during the congress.
We encourage the EL Advertising Awards contestants and all delegates to attend and vote for their favorite. All delegates can vote once in each category.

The winners in each category will be announced and presented a trophy in the session on Tuesday, 28 May 2019.

From the four winning submissions, the panel will select the Grand Prix Advertising Award winner.
The decision of the judges will be final and binding and appeals will not be entered into. Please note that submissions will not be returned following judging.


The winning entry in each category as well as the winner of the Grand Prix Advertising Award will be presented with a trophy. The trophies for the individual category winners will be presented following the voting during the Advertising Awards session on Tuesday, 28 May 2019.
The Grand Prix Advertising Award trophy will be presented the same evening at the EL 2019 closing dinner.

Entry fee

An entry fee of EUR 375 + VAT per submission will be invoiced upon confirmation of your participation.
Entry fees must be received by 1 April 2019. Please note that there is no entry fee for the Grand Prix Advertising Award as winners from the four award categories will automatically be entered into the pool for this award.


Judging criteria

Entries will be judged against the following criteria:

  • Impact / effectiveness of the game / product

  • Information content (relevance to target audience)

  • Design / aesthetic appeal

  • Creativity

  • Ability to gain and maintain the customer’s attention (cut-through)

  • Ability to change customer perception

  • Any other criteria the judging panel deems appropriate

Deadline for submissions

Submissions must reach the Organizers at by Monday, 1 April 2019


Please direct any questions you have regarding the awards to the EL 2019 Awards Committee via email at
Please reference “EL Advertising Awards” in the subject line.

Your participation in the EL Advertising Awards for 2019 is appreciated. We look forward to seeing your submission/s and wish you the very best of luck with your entry.

NOTE: Registration and payment must be completed to allow judging of entries.

Schermafbeelding 2019-02-14 om 11.08.20.png